Wurm – W.U.R.M.

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We design lures that make you smile just as much as they catch fish. With bold colors, wild shapes, and names that bring the laughs, WURM baits are made to stand out, from the shelf to the shoreline.

We believe fishing should feel like freedom. No pressure. No ego. Just good times, weird lures, and maybe a cooler full of snacks. Our goal is to make gear that turns every cast into a good time and your tackle box into a party.

Whether you're after panfish, bass, or just some peace and quiet, WURM lures are built for fun-first fishing. They're the kind of bait that gets your buddies talking and the fish biting (hopefully in that order).

So next time someone asks what you’re throwing, just tell'em, it’s a WURM.

From Our Weird Little Brains to Your Tackle Box.Wurm proudly presents...

A single 32 inch continuous stick bait you sp-lit to make as big or as small as you want.

Each stickity split package contains the following:

FITS IN YOUR POCKET

PICK YOUR POISON

At WURM, we’re all about having fun, but when it comes to colors, we don’t mess around. Our lineup is packed with tried-and-true fish slayers, from time-tested naturals to high-viz chaos. We’re talking dirty-water chartreuse / aqua & silver fleck, classic watermelon red fleck, ghostly pearl, and black / blue fleck brawlers because fish don’t care how cool your lure looks if they’re not biting. So whether you want to match the hatch or make some noise, we’ve got the perfect shade to get wrecked.

Slide to the right.... Cha Cha Real Smooth!

1. June Bug
2. Chartreuse / Aqua & Silver Fleck
3. Green Pumpkin Magic
4. Baby Bass
5. Bubblegum
6. Black / Blue Fleck
7. Pearl
8. Watermelon Red Fleck

EIGHT fish catching colors

THAT'S A HUGE WORM

How the stickity split stacks up against the competition

Scroll left to right	Stickity Split	real worms	the other guys	Hot Dogs?
Fish swipe right everytime				Maybe?
Designed by actual weirdos
Comes in colors not found in nature
Smells like regret and garden dirt				Maybe at the family BBQ?
Says "yeet" while casting

Real worms are gross, and are barely 10 inches long. This one is 32 inches of non grossness

Word on the dock

★★★★★
“I cast this bad boy once and a bass hit it like it owed him money. I swear it winked at me before I reeled it in. My buddy said it looks like a gummy worm with anger issues, but the fish? They’re obsessed. I might name it Carl.”

Some guy
★★★★★
“The colors? Loud. The wiggle? Unholy. The bite count? Through the roof. I’m not saying Stickity Split changed my life, but I now own a cape, and the fish recognize me. Coincidence? Doubt it.”

Batman (probably)
★★★★★
“I showed Grandpa the Stickity Split and he said, ‘That ain’t a worm, that’s a crime. Then I caught a 4-pounder while he was still tying his knot. Never seen a lure that looked like it could headline Coachella and still catch fish.”

Old guy gary's grandson stephen